Marketing & Branding, Decoded — New decode every week

You know the brands.
Here's why you buy them.

I'm Cisel — I decode the marketing, branding and psychology behind the brands everyone's talking about. New decode every week.

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About

Philosophy grad turned ecommerce operator turned decoder.

I read brands two ways at once — the psychology and the numbers. I've spent years inside brand strategy and ecommerce watching which ideas move people and which ones just move budgets.

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